Bulgari and Hollywood love affair
When we think about Hollywood greatest stars red carpet, first thing that comes to our mind is the glamor and luxury provided by both, couture designs and fine jewelry. If there is a brand that represents those concepts like no other in the world of fine jewelry, that is definitely Bulgari, the Italian brand founded 132 years ago by Sotirios Boulgaris.
Since the 1920s, Bulgari has had a long-standing relationship with Hollywood. It was in the 50's-60's when with the arrival in Rome of the Cinecitta Studios, the brand store in the city began to be frequented by the Dolce Vita greatest’ s stars. From Ingrid Bergman’s iconic emerald necklace in Bernhard Wicki's The Visit, Elizabeth Taylor, Sophia Loren, Grace Kelly and Monica Vitti who shined both onscreen and off, the diamonds and sapphires by the Italian house became part of Hollywood’s glamourous history.
Most magical women of cinema have adorned themselves with Bulgari jewels. Some of the most impressive pieces that have passed through the red carpet during these years are part of the memories of film lovers. Those are some of the most remembered ones.
Ingrid Bergman wearing Bulgari in the Film "The Visit"
It was in 1967, at the 39th Academy Awards when Elizabeth Taylor won her second Best Actress Oscar for ‘Who’s Afraid of Virginia Woolf?’ For the ceremony she wore her famous Bulgari emerald suite of jewels. In 2012, the pieces fetched a total of $24,799,000 when it went up for auction at Christie’s.
"The only word Elizabeth knows in Italian is Bulgari." Said Burton once. Certainly, she was happy to accept his gift of a diamond and sapphire sautoir necklace featuring a 321 carat Burmese sapphire pendant. The picture where she is wearing the piece is dated in 1988.
Nicole Kidman walked the Oscars Red Carpet in 2002 nominated for Best Actress for her role in ‘Moulin Rouge’ in pale pink Chanel couture column dress and a $4 million, 241 carat raw diamond Bulgari necklace in which design the actress took part.
Kiera Knightley chose an impressive vintage Bulgari necklace, from the 1960s, to go with her deep mauve Vera Wang gown in the 78th edition of the Academy Awards.
Julianne Moore offset her shimmery white custom Calvin Klein collection gown with glittering Bulgari jewels, which included 1930s platinum and diamond bracelets and a 22 carat sugarloaf emerald ring.
Celine Dion wearing a stunning Bulgari 18 karat yellow gold diamond, green spinel and emerald necklace from the historical archives collection, during the 83rd Annual Academy Awards.
One of the latest years Bulgari’s ambassador on the red carpet is in fact Naomi Watts. The actress is always faithful to the jewelry brand.
Patricia Arquette, Tom Hardy, Charlotte Riley, Jared Leto, John Legend, Byung-hun Lee, and Ennio Morricone chose also Bulgari for the last Annual Academy Awards.
Bulgari creations have also captivated leading men. Celebrities such as Richard Burton, Eddie Fisher, and Kirk Douglas frequented Bulgari’s store. American artist Andy Warhol never missed a chance to visit the Roman store.